The design of the new mug is inspired mainly by the history of the Svijany Brewery. The names of the beers such as Svijany Prince, Princess, Baron or Knight refer to the history and therefore the motif of the collar – the iconic collar that used to be part of the clothing of the nobility of the time – was chosen as the main symbol. The motif is applied to the glass in the form of an embossed relief, which not only decorates it but also lightens it. Thanks to the ear with a silhouette of the traditional Svijany coat of arms, the mug also holds perfectly.
Names of Svijany beers such as Svijany Prince, Princess, Baron or Knight inspired me to find the central motif that appears on the glass. This motif is the Krejzlik – a collar that used to be part of the clothing of the nobility of the time. The pattern that comes from this collar is applied to the glass in the form of a relief.
One of the client’s requirements was to create a design that would respect the history of the brewery but would also be attractive to young people. I wanted to achieve this by, among other things, a subtle simplification of the logo. The logo on the glass lacks two lines and is thus more youthful and sits more on the glass.
The absence of historical motifs on the glass was sufficiently compensated by projecting the Svijan coat of arms into the shape of the handle. The curved shape towards the body makes the glass very easy to hold. The year at the top of the handle is a nice detail referring to the founding of the brewery.
During the design process, several prototypes were made from 3D printing and milled plexi. This made it possible to consult with the client on all details and ergonomics.